The content vision
Early mockup: Concept "360"
Defining functionality and content hierarchy
Mid-phase visual explorations
Concept "360" - final hompage design
Concept "360" - viewing a story
Concept "360" - previewing other channels in the MSN network
Concept "360" - exploring themes and skins
Concept "Streams" - early sketch
Concept "Streams" - exploring extremes
Concept "Streams" - search
MSN wanted to break free of the traditional internet portal experience and explore the boundaries of how viewers browse for and discover news and events. They asked for several conceptual redefinitions of the MSN home experience.
I first evaluated the current MSN homepage across a broad range of criteria including engagement, attention, hierarchy and excitement. Simultaneously I met with key stakeholders at MSN and established goals for the project and for the average MSN user.
Push, Pull & Promote
The team set specific criteria that each homepage concept should fulfill. Broadly those rested in three main categories: Pushing information to the user, Letting the user explore or pull information to them and promoting important and time-sensitive information effectively.
Rapid Concept Generation
Using a variety of idea generation techniques we created tens of sketches and ideas. Once we had a broad enough range of ideas we began to evaluate them against the previously developed criteria and narrow down to the 4 or 5 best approaches.
The best two concepts were prototyped to illustrate the core scenarios of use including breaking news, exploration, passive news reading, integration with other MSN services (mail, chat, etc.) and theme. MSN executives were treated to a vision of the future of news and entertainment consumption.
Senior design analyst (me), senior visual communication designer, creative director
Sr. design analyst at frog design
Discovery and evaluation
Rapid ideation – sketches and wireframes
UX / Interaction design
Work closely with developer on prototypes
Client / stakeholder presentations – creating and presenting
Breaking free from the traditional news and entertainment portal
Creating the worlds first "Social Data Network"
Creating the killer feature set to differentiate from the competition and gain market share
Early explorations into Microsoft mobile
Helping a 100 year old insurance company use the internet to support its employees
How to serve truck drivers better and find new areas of opportunity for product and service innovation
Re-envisioning digital advertising
New product definition
Simplifying the legal discovery process
Rethinking how employees and customers wade through the rules and regulations of the USPS
Brand, interface and product direction
Soup-to-nuts web and mobile application product definition and design